Home' Australian Golf Digest : June 2017 Contents 48 australiangolfdigest.com.au | june 2017
are indentured to PGA members
who have been accredited through a
regulated training module. The PGA
Trainee Program is delivered through
an e-Learning platform that is state-of-
the-art and keeping up with educational
trends recognised globally.
Like most people in the game, I have my
pet peeves on the fairways. Slow play, not
getting relief from divots, seeing par
events in a Saturday competition and
hearing golfers complain about golf
course superintendents doing annual
course renovations. This is best practice
and proactive maintenance on your
club’s behalf. Be patient ... and thankful.
But I am very excited about the R&A’s
proposed modernisation of the rules and
changes. If they’re reading this, relief
from a fairway divot definitely needs
to be brought into play. As for slow play,
time penalties should be introduced
if you do not keep up or meet the time
specified. The new proposed rules have
plenty of opportunities to see pace of
play improve. At club level, the “hit when
ready” policy should continue to be
encouraged at all times.
Perks of my job? Well, I was in Augusta in
April to witness Masters champion Sergio
Garcia achieve his dream. In fact, I got to
sit on the practice green with more than
100 officials and be part of the green jacket
ceremony. It was a very special moment
that I will personally cherish for a long
time. I have been fortunate to play with
some of the greatest Aussie players of all
time in Peter Senior, Ian Baker-Finch and
Wayne Grady, along with other sporting
celebrities like cricket great Ian Healy,
basketball legend Andrew Gaze, Formula
1 icon Nigel Mansell and the King of rugby
league, Wally Lewis. I also once played 18
holes with rock legend Alice Cooper and
what a great experience that was – never
judge a book by its cover.
Who’s Australia’s greatest professional
golfer? Greg Norman made a huge impact
to the business and growth of the game
in Australia from the mid-1980s and we
all enjoyed the halcyon days. We also
had the greats like Grady, Baker-Finch,
Senior, Stuart Appleby, Geoff Ogilvy,
Robert Allenby, Scott Hend, Marcus
Fraser, with plenty more following. You
can never forget what “The Von” did with
two of our greatest, Peter Thomson and
Kel Nagle. They put Australia on the map
in world golf and when we speak about
greats, Karrie Webb does have a playing
record second to none. We were blessed
to have Jan Stephenson, Jane Crafter
and Rachel Hetherington flying the flag
internationally for so many years, too.
What is really exciting is the new age
of the professional golfer, led by Jason
Day, Adam Scott and Marc Leishman
along with Minjee Lee. We are in good
hands with our professional talent
and we need to work closer with all our
members playing globally to ensure we are
marketing not only our players inside the
top-50 rankings, but all players who are
flying the Aussie flag around the globe.
So what’s next for the PGA of Australia?
Greater emphasis on providing member
benefits and greater focus on ensuring
opportunities, job security and success
for our members at every level are key to
my vision for the future. I want to see the
great brand of the PGA continue to grow in
statue and relevance in Australia. We will
continue to innovate the game a nd create
events that will see all demographics
follow golf. We will work strategically
with our partners, knowing that some of
our golf tournaments are now part of the
entertainment business. While we will
maintain the traditions of some events,
we understand that to attract the younger
audience we need new, innovative formats.
One exciting innovation for the ISPS
Handa PGA Tour of Australasia is PGA
TV, our live streaming platform featuring
some of our state PGA championships.
We are streaming the last round of some
of these tourna ments for free. This will
help provide greater access for golf fans
to Australian golf tournaments but also
assist us in growing and promoting
tournaments, partners t and, of course,
the players. The Coca-Cola Queensland
PGA Championship was the second
tournament behind the Victorian PGA
Championship to have the final round
live-streamed on PGA TV. This initiative
is being well received by golf fans and
drawing plenty of commendations from
our industry partners.
Through PGA TV we also have another
platform to promote the benefits of
a PGA professional via the 28-Day
Challenge. This major marketing
initiative for 2017 has seen 907 golfers
signing up and more than 15,000
individuals visiting the Find a PGA Pro
website since the program’s launch.
Attracting the big names Down Under
is always a challenge and of course we’d
love an open chequebook to do so. We
really love having our Australian players
come home and we hope Jason Day will
be able to join his fellow Aussies later this
year. For their flair and popularity with
all demographics, I ’d love to get Rory
McIlroy, Jordan Spieth, Sergio Garcia,
Rickie Fowler and Justin Thomas to
Australia. And there’s always room for
Tiger Woods, Phil Mickelson and Ernie
Els. We will continue to do what we can
to make our tournaments appealing for
golf’s biggest names.
Is working in golf as glamorous as it
seems? Yes, and after 32 years it is very
in sport, with PGA pros, visit beautiful
courses that sit within the green space and
promote health benefits for a game that
is inclusive for all, not to mention being a
game you can play forever.
How would I like to be remembered in
my time as CEO? I’ve got a lot of hard
work ahead of me, but hopefully as
somebody who made the PGA a more
diverse association and be a partner that
all government, commercial and industry
partners look up to for leadership, advice
and delivery and promotion of the game.
I hope to be part of the leadership of golf
that brings the peak and state golf bodies
closer together and I hope to increase
engagement with all the PGA membership
and have them working together. I hope to
continue our growth of player pathways
with all tours globally and have the PGA
Tour of Australasia recognised by players.
I would like to see more PGA of Australia
members support and engage with “their
association” and see a more balanced
representation with females playing golf at
all levels – coaching, administrating and
leading the game in all areas on and off the
course. Excuse me while I get to work.
If you’re planning your “next shot” in business, why not book a Corporate Golf Day
at outstanding Portsea Golf Club? Enjoy the challenge of the course then relax with
your team, customers and suppliers in the clubhouse enjoying spectacular views
over the course to Port Philip Bay.
Just 90 minutes from Melbourne, we also have accommodation so you can
incorporate some off-site business sessions, or maybe provide performance
incentives and rewards for your team.
There are many reasons to hold your Corporate Golf Day at Portsea:
• Exceptional destination with a beautifully maintained championship golf course
that is playable throughout the year.
• Dedicated events team available.
• On-site 4 star accommodation with 24 rooms.
• Flexible catering options with quality cuisine and excellent service.
• Free parking for the largest groups.
• Buggies and on-course refreshment cart available.
• Well stocked golf shop, with merchandise suitable for prizes.
With packages available from just $75 per person, Golf at Portsea represents an
incomparable Corporate Hospitality investment.
For more information and to make
Contact: Simon Risstrom
Golf Operations Manager
Phone: (03) 5981 6150
Address: 46 London Bridge Rd Portsea
Portsea Golf Club "Themostimportant
shot in golf is the
next one." Ben Hogan
28/2/17 5:01 pm
3/05/2017 1:34 pm
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